From SEO to AEO: How AI Is Rewriting the Rules of Search
Thu, Nov 20
|Zoom Workshop
Search is changing fast — and keywords alone won’t cut it anymore. Discover how AI engines like ChatGPT, Gemini, and Perplexity are reshaping visibility online. Learn what Answer Engine Optimization (AEO) means, why it matters, and and how to keep your brand discoverable in the age of AI.
Time & Location
Nov 20, 2025, 4:00 PM – 5:00 PM
Zoom Workshop
About the event
From SEO to AEO: How AI Is Rewriting the Rules of Search
Description: The search landscape is shifting under our feet. AI-powered engines like ChatGPT, Google Gemini, and Perplexity are no longer showing ten blue links — they’re generating answers. Traditional SEO tactics that once drove traffic are losing power fast. To stay visible, businesses must understand AEO — Answer Engine Optimization — the new strategy built for how AI finds, interprets, and recommends content.
This workshop breaks down exactly how AI is changing discovery online — and how to adapt before your competitors do. You’ll learn the key differences between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization), and how each impacts your brand’s visibility, traffic, and authority in an AI-driven world.
What You’ll Learn
The AI Search Revolution: How engines like ChatGPT, Gemini, and Perplexity are changing user behavior and reshaping the marketing funnel.
SEO vs. AEO — The Core Differences: Why…