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ABOUT US
BUILT IN JACKSON
Our Mission
Lean Rocket Lab removes common barriers to innovation by providing a collaborative workspace full of high energy entrepreneurs, advanced educational programming, helpful business resources, and access to various stages of capital so businesses or products can launch and thrive.
Our Story
Built on Jackson's Manufacturing Legacy Lean Rocket Lab sits in the heart of downtown Jackson, in a building that carries the city's industrial story forward. We take our guiding words from Peter F. Hurst, founder of Aeroquip, whose Jackson plant helped define a generation of Michigan manufacturing: "Call it the pioneering spirit, or free enterprise system if you'd like. It motivates those in our society who are prepared to give up the quest for security, and pursue a course of action requiring initiative, vision, and boldness." That spirit is our foundation.
From a Stripped-Down Storefront to a Regional Engine In 2018, we signed a lease on the old Swan Creek Candle building and got to work, starting by tearing up the green carpet. Lean Rocket Lab opened its doors in January 2019 with the help of partners, investors, and friends. When the pandemic sent everyone home in 2020, we fell in love with the entrepreneurs of our city all over again and learned to run our programs virtually. From there we expanded fast: ManuTech and the Industry 4.0 Accelerator, then Lean Rocket LOCAL in partnership with American 1 Credit Union, fully sponsored demo days with Ford and GM, and an expansion of LOCAL across three counties. Today the Lab is far more than a workspace. It is an engine for economic opportunity in our region.
Initiative. Vision. Boldness. These are not just words on a wall. They are the standard we hold for ourselves and the founders we serve.
LETTER FROM OUR FOUNDERS
To our Lean Rocket Lab family and friends,
When we started Lean Rocket Lab, we believed something simple but powerful: that great businesses can be built right here, and that no one should have to leave our community to chase a bold idea. Years in, that belief has only grown stronger. The Lab's success has always been rooted in the collective effort of our team, our partners, and the visionary entrepreneurs who trust us with their aspirations. No one builds a great business in isolation.
What drives us is the power of a shared ecosystem. We have watched the Lab grow into far more than a workspace. It is an engine for economic opportunity, a place where founders find the resources, mentorship, and momentum to launch and scale, and where a cup of coffee at Cafe Fuel turns into the connection that changes everything. We have seen entrepreneurs empower one another, and we have seen what happens when a community decides to build instead of wait. Entrepreneurship is the heartbeat of a thriving city, and it is a privilege to share in the wins of the people we serve.
We remain as committed as ever to our role as a catalyst for progress. Our mission is clear: to remove the common barriers to innovation and give entrepreneurs the workspace, programming, resources, and capital they need to build businesses that create lasting, positive change. Whether you need a desk for the day, a mentor for the year, or a community for a lifetime, you have a home here.
Thank you for your continued belief in the power of entrepreneurship. Together, we are building a brighter future.
With gratitude,
Brandon Marken and Ken Seneff
Founders, Lean Rocket Lab
The People
Our Team

Brandon Marken
Founder | CEO
Brandon is the visionary founder of Lean Rocket Lab, driven by a passion for nurturing and empowering startup companies. With a relentless commitment to fostering innovation and entrepreneurial success, Brandon has created a thriving ecosystem within Lean Rocket Lab.

Ken Seneff
Co-Founder | COO
Ken has a passion for growth. Throughout his journey as an entrepreneur, he has had some pretty cool successes and fantastic failures. Learning a lot about the lean startup method and is passionate about helping other companies and startups through the lean startup methodology.

Alex Masten
Director of Entrepreneurship
Alex is passionate about the Jackson community. Her mission? To make Jackson a destination where people WANT to work, live, and play! Alex is also the co-leader of Michigan Tribe in Jackson, a female entrepreneur nonprofit. Alex also has a creative passion -- photography!

Zach Kraabel
Director of Operations
Zach Kraabel is Director of Operations at Lean Rocket Lab, a nonprofit accelerator in Jackson, Michigan, where he builds the systems and programs that help entrepreneurs turn ideas into businesses. Working at the intersection of technology and community, he has helped vet 400+ startups and forge partnerships with Michigan manufacturers and Fortune 500 OEMs.

Sierra Sibson
Director of Member Services | Facilities Coordinator
Sierra serves as Member Services Director and Facilities Coordinator at Lean Rocket Lab, where she keeps the space running smoothly and is often the first warm point of contact for entrepreneurs walking through the door. She also brings an entrepreneur's own perspective as the founder of Joyfully Rooted, her creative brand focused on photography and custom press-on nails. Sierra's work is grounded in connection, confidence, and faith.

Lauren Lyons Mills
Director of Finance
Lauren is the owner of Lyons Financial, based in Jackson, MI, where she helps small businesses succeed financially by staying organized and understanding their numbers. With a background in financial analysis across supply chain and procurement, Lauren made the switch to self-employment after repeatedly hearing how much small businesses needed dedicated financial support. She brings a strong work ethic and an eagerness to learn at every opportunity.
The People
Our EXPERTS IN RESIDENCE
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Brandon Bartel
Program Manager
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

Leland Falde
Expert in Residence
Leland is one of our EIR's at Lean Rocket Lab. Leland has a diverse skill set spanning business analytics, software development, manufacturing, and technology. With a wealth of knowledge and experience in these pivotal areas, Leland is a valuable asset to the Lean Rocket Lab community, providing invaluable insights and guidance to fellow members and entrepreneurs.

Devon Bradley Roof
Expert in Residence
Devon is the owner of Epic Blue Marketing, a full-service creative agency serving clients across Mid-Michigan and the U.S. with branding, press and communication plans, social media management, web development, and video storytelling campaigns. Devon is also the owner of Belle Row Boutique, a women's online and traveling clothing boutique. Before launching Epic Blue, Devon held senior leadership roles as Director of Public Relations at Lansing Community College and Marketing Director at TiiCKER, building deep experience in media relations, event management, public affairs, and advertising. She's passionate about mentoring young professionals and giving back to her community, having volunteered with organizations including Junior Achievement USA, the MI-ACE Women's Network, the Children's Trust Fund, and Michigan Tribe.

Shawn Preissle
Expert in Residence
Retired-Associate Regional Director guiding entrepreneurs and small businesses to start and stay in business. Formerly, an entrepreneur with over 9 years experience in business management, event planning, marketing, communications, accounting, and kitchen management.

Jake Cross
Expert in Residence
Jake is a creative storyteller and video production specialist who helps businesses and organizations bring their brand to life on screen. Through his company, Uncharted Film Co., based in Jackson, MI, Jake partners with clients to produce compelling brand films, promotional videos, and visual content that connect with audiences and drive results. As a local entrepreneur, he understands what it takes to grow a business and brings that same passion and hustle to every project he takes on. Jake holds a degree from Huntington University and combines technical skill behind the camera with a genuine eye for the stories that make a company stand out. He's driven by helping clients turn their vision into visuals that leave a lasting impression.

Amy Profitt
Expert in Residence
Amy is a seasoned marketing strategist and social media expert with over 25 years of experience creating and executing marketing and communication strategies. A small business owner herself, Amy owns Come to Your Effin' Senses with her family in Brooklyn, MI, giving her firsthand insight into the entrepreneurial journey. She has a proven track record of leading projects, managing social media content, producing engaging content, and collaborating with executive leadership to deliver high-quality results. Amy hold a Bachelor of Arts in Psychology with a specialization in Health & Humanities from MSU, along with certifications in Social Media, Coaching for Excellence, and a Lean Six Sigma Yellow Belt. She's passionate about continual learning and helping others put effective marketing strategies to work.

Joe Marr
Marr Professional Development
Joe is committed to helping business owners, executives and salespeople get BOLD ENOUGH TO GET UNCOMFORTABLE to be more effective selling, and managing people through breaking the rules of traditional approaches with ongoing reinforcement training and coaching.

Lauren Dunigan
Expert in Residence
Lauren is the founder of Taurusroad Creative, a creative and strategic marketing agency. She helps businesses and nonprofits clarify their brand, simplify their marketing, and build strategy that actually works -- bringing clarity to the chaos of branding, marketing, and content. Lauren believes every organization deserves high-quality design and marketing regardless of size or location. She works with organizations at every stage, from first-time founders to established companies and community-rooted nonprofits, acting as a strategic partner who helps leaders step back, see the bigger picture, and build marketing systems that support growth instead of creating stress.

Aaron Kopplin
Expert in Residence
Aaron Kopplin is the founder of Kopplin Co., a digital marketing agency based in Jackson, Michigan. He graduated summa cum laude from Grand Valley State University with a degree in Computer Science, then spent five years as a software engineer at a Fortune 500 company in Grand Rapids, where he sharpened his expertise in building reliable, production-grade systems. Aaron's approach blends engineering rigor with marketing strategy: every campaign is measurable, every site is built to perform, and every line of code is written to last. He works closely with founders and operators who want a technical partner that moves fast, communicates clearly, and treats their business like his own.

Justin Baldwin
Expert in Residence
Justin specializes in offering Fractional AI Officer services. Services encompass everything from training sessions for management and employees to developing custom AI workflows and applications that streamline your business processes and enhance productivity. The process starts with a thorough AI Audit and use-case identification for your business.

Stu Kail
Expert in Residence
Stu is an EIR at LRL, a storyteller and customer experience enthusiast who brings the perspective of an entrepreneur and restaurateur to his work. He helps organizations create better experiences for their customers and teams through video, design, journey mapping, and storytelling.

Maury Page
Expert in Residence
Maury is an Expert in Residence at LRL, a photographer and designer passionate about creating beautiful, functional websites. As the owner of Mevo Creative Studios, a Michigan-based web design company, Maury specializes in building custom websites tailored to each client's needs and goals.

Margaux Dever
Expert in Residence
Margaux is an Expert in Residence at Lean Rocket Lab, providing grant matching, grant writing, and fundraising strategy to organizations across conservation, preservation, education, museums, community development, and housing. She has managed over $10 million in grant funding over the past seven years and brings more than a decade of experience working with nonprofits and government entities. Her mission is to connect people to the resources they need to make the world a better place.

Christie Myers
Expert in Residence
Christie Myers is an Expert in Residence at Lean Rocket Lab, where she draws on a career spanning economic development, community-building, and collective impact. She has worked across sectors—building relationships with state and local leaders, businesses, civic organizations, and neighborhood advocates—to align missions and create momentum for growth. With experience moving the needle on transportation, education, infrastructure, and development, Christie helps entrepreneurs and organizations connect to the people and resources they need to succeed. Her genuine approach and ability to build trust through empowerment have earned her lifelong relationships across the communities she serves.

Veronica Berkemeier
Expert in Residence
Veronica is passionate about marketing, entrepreneurship, and building a life that blends family, faith, creativity, and self-sufficiency. She is the director of marketing at Creature Control, owns and co-owns businesses specializing in digital marketing and custom wood mantels, and bring years of experience growing brands through digital strategy and design.

Michael Magdich
Expert in Residence
Michael is a consulting supplier to the global OEMs. In addition, investing and consulting in start-ups with a current focus are ventures focused on mobility, AI, IoT and software.
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Joseph LaRussa
Expert in Residence
Joe is an automotive engineer turned entrepreneur, mayor, and leadership guide. Over his career in the tech and automotive sector, he earned promotions, a patent, and industry recognition for his engineering work. After navigating an industry downturn, Joe took the same tools, training, and strategies that made him successful in engineering and applied them to leadership in a new arena—founding HomeGrown Leadership, where he helps people lead with the same rigor, communication, and goal-setting they use at work. Today, as a small-city mayor and entrepreneur, Joe brings an engineer's mindset to building strong teams, clear systems, and resilient communities.

Kim Gamez
Expert in Residence
Kim Gamez is a serial entrepreneur and business strategist with over 20 years of experience launching and scaling companies, both brick-and-mortar and digital. She's the founder of Sober(ish), and previously founded and led Mi Padrino as CEO from inception through a successful exit, earning a reputation as a tenacious, visionary leader with a gift for rallying customers, investors, and partners around a shared vision. Based in Jackson, MI, and a graduate of Siena Heights University, Kim brings a sharp eye for market trends and a proven track record of building strategies that drive real growth. She's passionate about entrepreneurship and innovation, and is an active mentor in the startup community, including with programs like MSU's Conquer Accelerator. Whether she's building her own ventures or helping others build theirs, Kim leads with energy, strategic insight, and a genuine investment in the people around her.

Catrina Ossman
Clever Ideas Marketing
Catrina Ossmann is a marketing strategist and founder of Clever Ideas Marketing®, where she helps nonprofits and community organizations grow their reach through social media, email marketing, and event promotion. She turns scattered, time-strapped marketing efforts into a simple, sustainable plan that keeps supporters engaged and events full. A dedicated community leader and Incito Award recipient, Catrina brings creativity, consistency, and a genuine heart for the community to everything she does.

Sean Palmer
Lally Group
Sean Palmer is a Certified Public Accountant at Lally Group, the full-service accounting and consulting firm serving Jackson and Lansing, MI. He helps individuals and businesses navigate their finances with services spanning tax, outsourced accounting, payroll, and business consulting. Sean worked his way up at the firm from staff accountant, and brings earlier experience from County National Bank and small-business accounting. A Jackson native educated at Jackson College and Baker College of Jackson, he pairs technical expertise with a genuine, local commitment to helping his community's businesses build financial confidence.

Drake Lolley
Advantage Visual
Drake Lolley is a video production specialist who helps businesses and organizations tell their story and succeed through video. As founder and creative director of Advantage Visuals, which he launched in 2016, he's spent nearly a decade producing compelling visual content that helps clients connect with their audiences. Based in the Detroit metro area and educated at Eastern Michigan University and Jackson College, Drake combines creative direction with technical production skill to bring each client's vision to life on screen.

Dezarai Shepherd
Expert in Residence
Dezarai Shepherd is a product development engineer at STANLEY Engineered Fastening, where she leads cross-functional projects from concept through design. She specializes in interpreting customer needs, defining product requirements, and creating innovative solutions, often going beyond her role to design prototype tooling and lead continuous improvement efforts. Based in Jackson, MI, and a Central Michigan University graduate, Dezarai is known by colleagues for her drive, organization, and strong leadership on product and engineering teams.

Nadia Abunasser
Board Member
Nadia serves on the board of Lean Rocket Lab, bringing extensive experience in economic development and technology commercialization. As Federal Opportunities Director at the Michigan Economic Development Corporation, she directs the state's engagement with federal funding agencies. Nadia's expertise spans advanced manufacturing, advanced energy and materials, biofuels and bioenergy, and carbon capture and sequestration. Her deep knowledge of funding pathways and emerging technology makes her a valuable voice on the LRL board.

Josh Williams
Expert in Residence
Joshua Williams is a leadership coach and founder of Limitless Innovation LLC, based in Jackson, MI, where he helps organizations and emerging leaders grow. He focuses on developing new and first-time managers — building the leadership skills around tough conversations, credibility, and team dynamics that most people are never formally trained on, including through his Emergent Leaders program. A vocal advocate for healthy, respectful workplace culture, Joshua brings energy and a people-first philosophy to helping teams and leaders reach their potential.

Sean Hilbert
Board Member
Sean serves on the board of Lean Rocket Lab, bringing the perspective of a hands-on manufacturer and entrepreneur. He is the president of Cobra Aero, founded in 2012 to create a safer, more connected world through the precise application of advanced propulsion technology, and also serves as president of Cobra Moto, which designs, manufactures, and distributes the finest youth competition motorcycles in the world. Sean's leadership across advanced manufacturing and production innovation makes him a valuable voice on the LRL board.

Paige Fuoco
Hayden Branding
Paige Fuoco is the owner and CEO of Hoyden (Hoyden Creative Group), where she specializes in brand strategy and helping clients develop a clear, resonant identity. With a creative mindset and a talent for relationships, she embeds herself in her clients' teams to build brand strategies that truly connect. Originally from Canada, Paige relocated to Michigan to pursue her education and her passion for hockey, earning a Bachelor of Arts in Business Administration from Adrian College. She's known for forging lasting connections and bringing genuine enthusiasm to every client partnership.

Tommy Harris
American 1 Credit Union
Thomas Harris is a Small Business Financial Wellness Specialist at American 1 Credit Union, where he helps local business owners strengthen their financial footing and make smarter money decisions. A natural leader since his teens, he pairs hands-on experience with a genuine passion for helping people, bringing energy and approachability to the often-intimidating world of business finances. A Jackson College graduate and proud Jackson local, Thomas is deeply involved in the community — including the Drive Jackson committee — and has long been an advocate for causes like local hunger relief.

Annette Sands
Hillsdale EDP
Annette Sands serves as Administrative Coordinator at the Economic Development Partnership of Hillsdale County, where she keeps the organization running smoothly behind the scenes. As a key point of contact, she helps connect businesses with the information and resources they need to grow and succeed in Hillsdale County.
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Sally Clark
Hillsdale EDP
Sally Clark is the Director of the Economic Development Partnership of Hillsdale County, leading the organization's efforts to attract, retain, and grow business across the region. She works directly with companies — whether they're relocating to the area or already established — to identify resources, incentives, and programs that support their success.
Our Board

Brandon Marken
Founder | CEO
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

Ken Seneff
Co-Founder | COO
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

Bradley Johncox
Board Member
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

Jenny Rivera
Board Member
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

Rich Collins
Board Member
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

Nadia Abunasser
Board Member
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

Martha Fuerstenau
Board Member
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

Sean Hilbert
Board Member
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

David Shirkey
Board Member
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.
Advisory Council
Fredrick Molnar
MEDC - VP, Entrepreneurism and Innovation
Brad Smith
Endurance Law Group PLC - Attorney
Karena Mills
County National Bank - VP Lending
Christie Myers
Opportunity Dallas - Managing Director
Dan Radomski
LTU Collaboratory - Director
Ron Griffith
Spring Arbor University - Special Advisor
Anita-Maria Quillen
DEP Engineering - President & CEO
Corey Mays
Downtown Development Authority - Exec Director
Steve Rick
Abbott Thomson Mauldin Parker & Beer - Attorney
Ronald Betzig
Jackson College - Director of entrepreneurship
Eric Boorom
Worth Investment Group - Founder
Karen Farr
Eaton Aerospace Group - Sr. Admin Asst
Aaron Mason
Next Door Photos - Director of Expansion
Ric Walton
Walton Insurance Group - President
Paul Gruber
Consumers Energy - Mgr, Product & Business Dev
Phil Tepley
SBDC - Director of Tech Commercialization
Nick Arcaro
Elite Machining - President
Bill Rayl
Jackson Area Manufacturers Association - President
Mark Kerrins
Private Investor
Jeff Matzen
Fresh Water Ventures - Director
Baker College
Program Director IT/Cis
John Rogers
Albion Malleable Brewing Company - CFO
Michael Halacka
Securencrypt - CFO
Cindy Weaver
Walton Insurance Group - CFO
Arctaris Michigan Partners
Managing Director
Amy Torres
Enterprise Group of Jackson - VP Economic Dev
Jon Shackelford
Endurance Law Group PLC - IP Attorney
Scott Fleming
Jackson Anchor Initiative - COO
Cynthia Gascoyne
Walton Insurance Group - Personal Lines Mgr
OUR PARTNERS
FUNDERS





















