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ABOUT US

BUILT IN JACKSON

Our Mission

Lean Rocket Lab removes common barriers to innovation by providing a collaborative workspace full of high energy entrepreneurs, advanced educational programming, helpful business resources, and access to various stages of capital so businesses or products can launch and thrive.

Our Story

Built on Jackson's Manufacturing Legacy Lean Rocket Lab sits in the heart of downtown Jackson, in a building that carries the city's industrial story forward. We take our guiding words from Peter F. Hurst, founder of Aeroquip, whose Jackson plant helped define a generation of Michigan manufacturing: "Call it the pioneering spirit, or free enterprise system if you'd like. It motivates those in our society who are prepared to give up the quest for security, and pursue a course of action requiring initiative, vision, and boldness." That spirit is our foundation.

From a Stripped-Down Storefront to a Regional Engine In 2018, we signed a lease on the old Swan Creek Candle building and got to work, starting by tearing up the green carpet. Lean Rocket Lab opened its doors in January 2019 with the help of partners, investors, and friends. When the pandemic sent everyone home in 2020, we fell in love with the entrepreneurs of our city all over again and learned to run our programs virtually. From there we expanded fast: ManuTech and the Industry 4.0 Accelerator, then Lean Rocket LOCAL in partnership with American 1 Credit Union, fully sponsored demo days with Ford and GM, and an expansion of LOCAL across three counties. Today the Lab is far more than a workspace. It is an engine for economic opportunity in our region.

Initiative. Vision. Boldness. These are not just words on a wall. They are the standard we hold for ourselves and the founders we serve.

LETTER FROM OUR FOUNDERS

To our Lean Rocket Lab family and friends,

When we started Lean Rocket Lab, we believed something simple but powerful: that great businesses can be built right here, and that no one should have to leave our community to chase a bold idea. Years in, that belief has only grown stronger. The Lab's success has always been rooted in the collective effort of our team, our partners, and the visionary entrepreneurs who trust us with their aspirations. No one builds a great business in isolation.

What drives us is the power of a shared ecosystem. We have watched the Lab grow into far more than a workspace. It is an engine for economic opportunity, a place where founders find the resources, mentorship, and momentum to launch and scale, and where a cup of coffee at Cafe Fuel turns into the connection that changes everything. We have seen entrepreneurs empower one another, and we have seen what happens when a community decides to build instead of wait. Entrepreneurship is the heartbeat of a thriving city, and it is a privilege to share in the wins of the people we serve.

We remain as committed as ever to our role as a catalyst for progress. Our mission is clear: to remove the common barriers to innovation and give entrepreneurs the workspace, programming, resources, and capital they need to build businesses that create lasting, positive change. Whether you need a desk for the day, a mentor for the year, or a community for a lifetime, you have a home here.

Thank you for your continued belief in the power of entrepreneurship. Together, we are building a brighter future.

With gratitude,

Brandon Marken and Ken Seneff

Founders, Lean Rocket Lab

The People

Our Team

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Brandon Marken

CEO

Brandon is the visionary founder of Lean Rocket Lab, driven by a passion for nurturing and empowering startup companies. With a relentless commitment to fostering innovation and entrepreneurial success, Brandon has created a thriving ecosystem within Lean Rocket Lab.

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Ken Seneff

COO

Ken has a passion for growth. Throughout his journey as an entrepreneur, he has had some pretty cool successes and fantastic failures. Learning a lot about the lean startup method and is passionate about helping other companies and startups through the lean startup methodology.

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Alex Masten

Director of LOCAL & Entrepreneurial Services

Alex is passionate about the Jackson community. Her mission? To make Jackson a destination where people WANT to work, live, and play! Alex is also the co-leader of Michigan Tribe in Jackson, a female entrepreneur nonprofit. Alex also has a creative passion -- photography!

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Zach Kraabel

Director of Operations

Zach Kraabel is Director of Operations at Lean Rocket Lab in Jackson, Michigan. He specializes in go-to-market strategy for manufacturing startups, technology vetting and market research, and connecting Michigan manufacturers with contract-manufacturing partners. He has helped vet 400+ startups and build partnerships with manufacturers and Fortune 500 OEMs.

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Sierra Sibson

Director of Member Services | Facilities Coordinator

Sierra serves as Member Services Director and Facilities Coordinator at Lean Rocket Lab, where she keeps the space running smoothly and is often the first warm point of contact for entrepreneurs walking through the door. She also brings an entrepreneur's own perspective as the founder of Joyfully Rooted, her creative brand focused on photography and custom press-on nails. Sierra's work is grounded in connection, confidence, and faith.

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Lauren Lyons

Director of Finance

Lauren is the owner of Lyons Financial, based in Jackson, MI, where she helps small businesses succeed financially by staying organized and understanding their numbers. With a background in financial analysis across supply chain and procurement, Lauren made the switch to self-employment after repeatedly hearing how much small businesses needed dedicated financial support. She brings a strong work ethic and an eagerness to learn at every opportunity.

The People

Our EXPERTS IN RESIDENCE

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Brandon Bartel

Program Manager

Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

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Bradley Johncox

Board Member

Bradley is a board member at Lean Rocket Lab and a shareholder at Lally Group, where he serves as a trusted advisor to clients across the non-profit, telecommunications, and family-owned business sectors. Active in the Jackson community, he serves as treasurer for the Jackson Downtown Development Authority and was named to Jackson Magazine's 30 and Under in 2017. Bradley and his wife, Stephanie, live in Brooklyn and enjoy traveling and cheering on Michigan football, the Detroit Tigers, and NASCAR.

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Leland Falde

Expert in Residence

Leland is one of our EIR's at Lean Rocket Lab. Leland has a diverse skill set spanning business analytics, software development, manufacturing, and technology. With a wealth of knowledge and experience in these pivotal areas, Leland is a valuable asset to the Lean Rocket Lab community, providing invaluable insights and guidance to fellow members and entrepreneurs.

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Devon Roof

Expert in Residence

Devon is the owner of Epic Blue Marketing, a full-service creative agency serving clients across Mid-Michigan and the U.S. with branding, press and communication plans, social media management, web development, and video storytelling campaigns. Devon is also the owner of Belle Row Boutique, a women's online and traveling clothing boutique. Before launching Epic Blue, Devon held senior leadership roles as Director of Public Relations at Lansing Community College and Marketing Director at TiiCKER, building deep experience in media relations, event management, public affairs, and advertising. She's passionate about mentoring young professionals and giving back to her community, having volunteered with organizations including Junior Achievement USA, the MI-ACE Women's Network, the Children's Trust Fund, and Michigan Tribe.

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Shawn Preissle

Expert in Residence

Shawn Preissle is Associate Regional Director for the Michigan SBDC Greater Washtenaw Region, which covers Jackson, Hillsdale, Lenawee, Livingston, Monroe, and Washtenaw counties, the same ground Lean Rocket LOCAL works. Michigan SBDC named Shawn a State Star Award winner, and SBDC counseling comes at no cost and stays confidential. Jackson operators who have worked with Shawn include the teams behind Luna Lux Lounge and Love, Pasta, on everything from a first pro forma to loan packaging and hiring. Earlier Shawn ran a food service business with a staff of 15, including an incubator for food entrepreneurs.

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Jacob Cross

Expert in Residence

Jake is a creative storyteller and video production specialist who helps businesses and organizations bring their brand to life on screen. Through his company, Uncharted Film Co., based in Jackson, MI, Jake partners with clients to produce compelling brand films, promotional videos, and visual content that connect with audiences and drive results. As a local entrepreneur, he understands what it takes to grow a business and brings that same passion and hustle to every project he takes on. Jake holds a degree from Huntington University and combines technical skill behind the camera with a genuine eye for the stories that make a company stand out. He's driven by helping clients turn their vision into visuals that leave a lasting impression.

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Amy Proffitt

Expert in Residence

Amy Proffitt has spent more than 25 years building marketing and communication strategies for healthcare organizations, leading projects, producing content, and working alongside executive leadership to get them delivered. Her social media expertise rests on an unusual academic foundation: a Bachelor of Arts in Psychology from Michigan State with a specialization in Health and Humanities, which shapes how she thinks about patient behavior and messaging. She also holds a Lean Six Sigma Yellow Belt and certifications in social media and coaching. Founders in health or other regulated industries get someone who knows how careful that messaging has to be.

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Joe Marr

Marr Professional Development

Joe Marr has spent more than 30 years training sales professionals and sales managers worldwide, including 19 years leading Sandler Training Ann Arbor. He has coached management at GM, Thomson Reuters, TechSmith, Menlo Innovations, and Caster Concepts, and earlier trained over 1,000 salespeople supporting a $110 million business. His approach rejects traditional sales training in favor of a two way communication model that builds trust with prospects, customers, and employees, reinforced over time rather than delivered in one workshop. Founders get help on sales process, hiring, and holding a team accountable.

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Lauren Dunigan

Expert in Residence

Lauren Dunigan is the founder of Taurusroad Creative, a Michigan based creative and strategic marketing agency built to bring clarity to the chaos of branding, marketing, and content. Her conviction is that nobody should have to hire a big city agency to get work that moves the needle, and she sums up the standard as big city quality with small town heart. She works with first time founders, established companies, and community rooted nonprofits alike, acting as a strategic partner rather than a vendor. What clients get is a marketing system that supports growth instead of adding to the daily overwhelm.

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Aaron Kopplin

Expert in Residence

Aaron Kopplin is the founder of Kopplin Co., a digital marketing agency based in Jackson, Michigan. He graduated summa cum laude from Grand Valley State University with a degree in Computer Science, then spent five years as a software engineer at a Fortune 500 company in Grand Rapids, where he sharpened his expertise in building reliable, production-grade systems. Aaron's approach blends engineering rigor with marketing strategy: every campaign is measurable, every site is built to perform, and every line of code is written to last. He works closely with founders and operators who want a technical partner that moves fast, communicates clearly, and treats their business like his own.

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Justin Baldwin

Expert in Residence

Justin Baldwin spent 20 years in lighting manufacturing and distribution, serving as Vice President at Jackson based Full Spectrum Solutions, before moving into artificial intelligence. He now offers fractional AI officer services through Aigency Technologies, starting with an AI audit and use case identification, then building the custom workflows and applications that follow. He also trains management and staff directly. His argument is that AI should extend what a workforce can already do rather than disrupt it, a view shaped by two decades running operations rather than advising on them.

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Stuart Kail

Expert in Residence

Stu is an EIR at LRL, a storyteller and customer experience enthusiast who brings the perspective of an entrepreneur and restaurateur to his work. He helps organizations create better experiences for their customers and teams through video, design, journey mapping, and storytelling.

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Maury Page

Expert in Residence

Maury Page founded Mevo Creative Studios in Jackson in 2018 and has grown it into a studio serving clients in more than 15 states, including Texas, Florida, Colorado, and Illinois. A photographer and designer by trade, he pairs custom web design with the photography and video that fills it, and works most often with construction, real estate, and hospitality businesses modernizing a dated online presence. He builds on Wix Studio, which makes him a practical resource for members running their own sites. Recent work includes the Jackson YMCA.

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Margaux Dever

Expert in Residence

Margaux Dever runs Curated Grants, providing grant matching, grant writing, and fundraising strategy to organizations across conservation, preservation, education, museums, community development, and housing. She has managed more than $10 million in grant funding over seven years and brings over a decade of work with nonprofits and government entities. Her work goes past writing proposals into building cultures of philanthropy, engaging supporters, and developing partnerships that outlast a single award. A Lean Rocket LOCAL alumna herself, she knows the funding maze from both sides of the table.

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Christie Myers

Expert in Residence

Christie Myers is an Expert in Residence at Lean Rocket Lab, where she draws on a career spanning economic development, community-building, and collective impact. She has worked across sectors—building relationships with state and local leaders, businesses, civic organizations, and neighborhood advocates—to align missions and create momentum for growth. With experience moving the needle on transportation, education, infrastructure, and development, Christie helps entrepreneurs and organizations connect to the people and resources they need to succeed. Her genuine approach and ability to build trust through empowerment have earned her lifelong relationships across the communities she serves.

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Veronica Berkemeier

Expert in Residence

Veronica Berkemeier specializes in digital advertising and has spent years growing brands through digital strategy and design. She runs B Clever Marketing and co owns a business making custom wood mantels, which means she advises founders from inside the same tradeoffs they face. Her strength is the practical end of marketing: ad strategy, targeting, and design that earns attention. A mother of four for whom faith and family are the foundation, she brings the same intentionality to client work that she brings to everything else.

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Michael Magdich

Expert in Residence

Michael Magdich advises suppliers to the global OEMs through Advant, LLC, and invests in ventures across mobility, AI, IoT, and software. His operating career was built on P&L leadership in fiercely competitive markets: restructuring organizations, launching divisions, standing up carve outs, integrating acquisitions, and driving double digit growth in revenue and EBITDA. He has been formally recognized for building international teams, including seven years in Japan, where he earned a Master of Arts in Japanese Studies. Founders selling into the OEMs get someone who has spent a career inside that supply chain.

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Joe LaRussa

Expert in Residence

Joe LaRussa spent his career as an automotive engineer, earning promotions, a patent, and industry recognition before an industry downturn left him without a plan. He responded by taking the tools that made him effective at work and applying them at home, and since 2017 has built HomeGrown Leadership around that idea, helping parents and spouses run a household like a high performing organization through mission and values, clear roles, communication, and deliberate financial planning. He is also a small city mayor and entrepreneur, and brings an engineer's approach to systems, teams, and community.

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Kim Gamez

Expert in Residence

Kim Gamez is a serial entrepreneur and business strategist with over 20 years of experience launching and scaling companies, both brick-and-mortar and digital. She's the founder of Sober(ish), and previously founded and led Mi Padrino as CEO from inception through a successful exit, earning a reputation as a tenacious, visionary leader with a gift for rallying customers, investors, and partners around a shared vision. Based in Jackson, MI, and a graduate of Siena Heights University, Kim brings a sharp eye for market trends and a proven track record of building strategies that drive real growth. She's passionate about entrepreneurship and innovation, and is an active mentor in the startup community, including with programs like MSU's Conquer Accelerator. Whether she's building her own ventures or helping others build theirs, Kim leads with energy, strategic insight, and a genuine investment in the people around her.

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Catrina Ossman

Clever Ideas Marketing

Catrina Ossmann founded Clever Ideas Marketing to solve a problem she saw repeatedly: nonprofits with volunteers and already busy staff trying to keep up with social media, and email lists full of supporters nobody has a plan to reach. She builds the plan. Her work covers social media that promotes programs, services, and events, plus email marketing that keeps supporters engaged between asks. An Incito Award recipient and active community leader, she turns scattered, time starved marketing into something sustainable.

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Sean Palmer

Lally Group

Sean Palmer is a Certified Public Accountant at Lally Group, the full-service accounting and consulting firm serving Jackson and Lansing, MI. He helps individuals and businesses navigate their finances with services spanning tax, outsourced accounting, payroll, and business consulting. Sean worked his way up at the firm from staff accountant, and brings earlier experience from County National Bank and small-business accounting. A Jackson native educated at Jackson College and Baker College of Jackson, he pairs technical expertise with a genuine, local commitment to helping his community's businesses build financial confidence.

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Drake Lolley

Advantage Visual

Drake Lolley is a video production specialist who helps businesses and organizations tell their story and succeed through video. As founder and creative director of Advantage Visuals, which he launched in 2016, he's spent nearly a decade producing compelling visual content that helps clients connect with their audiences. Based in the Detroit metro area and educated at Eastern Michigan University and Jackson College, Drake combines creative direction with technical production skill to bring each client's vision to life on screen.

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Dezarai Shepherd

Owner

Dezarai Shepherd is a product development engineer at STANLEY Engineered Fastening, where she leads cross-functional projects from concept through design. She specializes in interpreting customer needs, defining product requirements, and creating innovative solutions, often going beyond her role to design prototype tooling and lead continuous improvement efforts. Based in Jackson, MI, and a Central Michigan University graduate, Dezarai is known by colleagues for her drive, organization, and strong leadership on product and engineering teams.

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Joshua Williams

Expert in Residence

Joshua Williams is a leadership coach and founder of Limitless Innovation LLC, based in Jackson, MI, where he helps organizations and emerging leaders grow. He focuses on developing new and first-time managers — building the leadership skills around tough conversations, credibility, and team dynamics that most people are never formally trained on, including through his Emergent Leaders program. A vocal advocate for healthy, respectful workplace culture, Joshua brings energy and a people-first philosophy to helping teams and leaders reach their potential.

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Paige Fuoco

Hayden Branding

Paige Fuoco is owner and CEO of Hoyden Creative Group, where she builds brand strategy by first developing a thorough understanding of what a client actually needs. Her approach is to embed in the team rather than work at arm's length, which is how she develops brands that resonate instead of ones that only look good. Originally from Canada, she came to Michigan for her education and for hockey, and graduated from Adrian College with a Bachelor of Arts in Business Administration. Outside work she is with her family, in the gym, or taking the doors off her Jeep.

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Tommy Harris

American 1 Credit Union

Thomas Harris is a Small Business Financial Wellness Specialist at American 1 Credit Union, where he works directly with local business owners and community partners to surface challenges, assess risk, and recommend solutions that improve outcomes. He makes business finances approachable for people who find them intimidating, which describes most first time owners. A Jackson College graduate and Jackson local, he serves on the Drive Jackson committee and has long advocated for local hunger relief.

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Annette Sands

Hillsdale EDP

Annette Sands serves as Administrative Coordinator at the Economic Development Partnership of Hillsdale County, where she keeps the organization running smoothly behind the scenes. As a key point of contact, she helps connect businesses with the information and resources they need to grow and succeed in Hillsdale County.

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Sally Clark

Hillsdale EDP

Sally Clark is the Director of the Economic Development Partnership of Hillsdale County, leading the organization's efforts to attract, retain, and grow business across the region. She works directly with companies — whether they're relocating to the area or already established — to identify resources, incentives, and programs that support their success.

Our Board

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Brandon Marken

CEO

Brandon is the visionary founder of Lean Rocket Lab, driven by a passion for nurturing and empowering startup companies. With a relentless commitment to fostering innovation and entrepreneurial success, Brandon has created a thriving ecosystem within Lean Rocket Lab.

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Ken Seneff

COO

Ken has a passion for growth. Throughout his journey as an entrepreneur, he has had some pretty cool successes and fantastic failures. Learning a lot about the lean startup method and is passionate about helping other companies and startups through the lean startup methodology.

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Bradley Johncox

Board Member

Bradley is a board member at Lean Rocket Lab and a shareholder at Lally Group, where he serves as a trusted advisor to clients across the non-profit, telecommunications, and family-owned business sectors. Active in the Jackson community, he serves as treasurer for the Jackson Downtown Development Authority and was named to Jackson Magazine's 30 and Under in 2017. Bradley and his wife, Stephanie, live in Brooklyn and enjoy traveling and cheering on Michigan football, the Detroit Tigers, and NASCAR.

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Jenny Rivera

Board Member

Jenny serves on the board of Lean Rocket Lab, bringing over 15 years of experience in public accounting and operational leadership. She currently serves as Director of Operations for the Southern Michigan Conference of the Free Methodist Church, where she applies her vocational background to help strengthen and grow churches across the region. Her financial expertise and operations experience make her a valuable voice in guiding LRL's mission.

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Rich Collins

Board Member

Rich serves on the board of Lean Rocket Lab, bringing executive leadership experience from the electric power industry. He leads a Top 10 engineering consultancy serving the power sector, guiding the firm through industry transformation by unleashing top talent to solve emerging challenges. Alongside his leadership team, he crafts the company's growth strategy. Driven by a mission to make a powerful difference, Rich's strategic vision and commitment to strengthening communities make him a valuable voice on the LRL board.

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Nadia Abunasser

Board Member

Nadia serves on the board of Lean Rocket Lab, bringing extensive experience in economic development and technology commercialization. As Federal Opportunities Director at the Michigan Economic Development Corporation, she directs the state's engagement with federal funding agencies. Nadia's expertise spans advanced manufacturing, advanced energy and materials, biofuels and bioenergy, and carbon capture and sequestration. Her deep knowledge of funding pathways and emerging technology makes her a valuable voice on the LRL board.

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Martha Fuerstenau

Board Member

Martha serves on the board of Lean Rocket Lab, bringing many years of financial and executive leadership to its mission of empowering entrepreneurs. As President/CEO of American 1 Credit Union since 2018, she leads one of the Jackson area's largest financial institutions. Her strategic insight and dedication to the Jackson community make her a valuable voice on the LRL board.

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Sean Hilbert

Board Member

Sean serves on the board of Lean Rocket Lab, bringing the perspective of a hands-on manufacturer and entrepreneur. He is the president of Cobra Aero, founded in 2012 to create a safer, more connected world through the precise application of advanced propulsion technology, and also serves as president of Cobra Moto, which designs, manufactures, and distributes the finest youth competition motorcycles in the world. Sean's leadership across advanced manufacturing and production innovation makes him a valuable voice on the LRL board.

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David Shirkey

Board Member

David serves on the board of Lean Rocket Lab, bringing an investor's perspective and deep experience across operating companies and emerging asset classes. He leads investment efforts for Orbitform alongside his personal investing, and heads the Michigan Investor Group (MIG). His investment acumen and entrepreneurial mindset make him a valuable voice on the LRL board.

Advisory Council

Fredrick Molnar

MEDC - VP, Entrepreneurism and Innovation

Brad Smith

Endurance Law Group PLC - Attorney

Karena Mills

County National Bank - VP Lending

Christie Myers

Opportunity Dallas - Managing Director

Dan Radomski

LTU Collaboratory - Director

Ron Griffith

Spring Arbor University - Special Advisor

Anita-Maria Quillen

DEP Engineering - President & CEO

Corey Mays

Downtown Development Authority - Exec Director

Steve Rick

Abbott Thomson Mauldin Parker & Beer - Attorney

Ronald Betzig

Jackson College - Director of entrepreneurship

Eric Boorom

Worth Investment Group - Founder

Karen Farr

Eaton Aerospace Group - Sr. Admin Asst

Aaron Mason

Next Door Photos - Director of Expansion

Ric Walton

Walton Insurance Group - President

Paul Gruber

Consumers Energy - Mgr, Product & Business Dev

Phil Tepley

SBDC - Director of Tech Commercialization

Nick Arcaro

Elite Machining - President

Bill Rayl

Jackson Area Manufacturers Association - President

Mark Kerrins

Private Investor

Jeff Matzen

Fresh Water Ventures - Director

Baker College

Program Director IT/Cis

John Rogers

Albion Malleable Brewing Company - CFO

Michael Halacka

Securencrypt - CFO

Cindy Weaver

Walton Insurance Group - CFO

Arctaris Michigan Partners

Managing Director

Amy Torres

Enterprise Group of Jackson - VP Economic Dev

Jon Shackelford

Endurance Law Group PLC - IP Attorney

Scott Fleming

Jackson Anchor Initiative - COO

Cynthia Gascoyne

Walton Insurance Group - Personal Lines Mgr

OUR PARTNERS 

FUNDERS

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